The suburbs have been a long-time preference for businesses to operate in because of the low cost of living until recently when companies began transferring back to nearby urban communities. This has become a trend due to the expectations of Millennial workers that will comprise 75% of the global workforce by 2025 according to Business and Professional Women’s Foundation. People in the 24-34 age range prefer the live-work-play lifestyle, and so urban communities are becoming popular again for companies who are targeting to hire more Millennials soon.
In this context how can web hosting help counter this trend and secure stability for small and medium businesses in suburban communities?
Before answering what is web hosting in Franklin, Ohio, we need to understand the city and it’s suburban-feel kind of living.
The Great Miami Riverway that connects the bike trails and Ohio’s Great Miami River with the riverfront communities offers various recreational activities along the water and into town for a great outdoor experience. The cookie-cutter housing style keeps the suburban feel among its residents and visitors. Altogether, it is a community that provides a relaxing yet transit-friendly, city-like suburb.
In a suburban setup, what is web hosting in Franklin Ohio? web hosting provides an avenue for businesses to access a larger platform that is readily accessible to everyone — the Internet. Despite the inclination of big businesses to move out of the suburbs and set up in urban communities, businesses in the suburbs would no longer depend on these larger companies to draw in people and keep the small businesses going. Small and medium businesses can level the playing field by making themselves available to clients 24/7, anywhere, as long as there is an Internet connection.
Developing communities into a cyber-ready e-commerce markets is one of the best possible ways to keep small and medium businesses running despite changes in demographics, especially those dictated by location. What is web hosting in Franklin, Ohio? It can help make local businesses more resilient as the trend from city to suburb, and now, from suburb to city unfolds. Stability for small and medium businesses despite trend changes can really go a long way in helping them prosper. This is possible as businesses secure their space through web hosting.
Large companies have been transferring from the suburbs to the cities as they anticipate workers from the generation of Millennials who would prefer urban living, easy-transit, and availability of recreational activities in an urban environment. This type of urban living is a trend verified by a 2015 report by Smart Growth America. Small and medium businesses need not follow the crowd to the cities, because products and services can easily be marketed online through owning a domain, getting the best web developers and IT services, and of course, securing a reliable web host. Note that the future is not solely about the Millennial workforce, but also the boom of e-commerce. In addition, these companies are trying to secure Millennials who are young professionals versed in the world of e-commerce, software analytics, digital engineering, marketing, and finance. Just like in other suburbs, businesses will then seek virtual spaces rather than spending on physical infrastructure that can be directly affected by changing trends. With that approach, the e-commerce market will soon overcome the Millennial generation as a factor affecting business trends.
Millennials may eventually return to the suburbs when they start families, search for good schools, secure affordable homes, and this kind of change might no longer be applicable in future trends since e-commerce made markets accessible anywhere for the professionals in their most convenient lifestyle. Proximity will no longer demand the physical location, but the virtual reach of your business. What is web hosting in Franklin, Ohio if not to serve and sustain the SMB business, which has always been the backbone of business growth and stability in the USA. It will keep the suburbs economically resilient in the face of drastic changes for years to come.